In the ever-evolving marketing world, staying ahead of the curve is critical to success. The use of promotional products as a marketing tool continues to grow, and companies are seeking new and innovative ways to use them to reach their target audience. This article will outline the top promotional product trends for 2023 that will help enhance your marketing approach.
Virtual Event Giveaways
Virtual events are here to stay! Their convenience and broader reach are indispensable parts of any smart marketing strategy. However, event organizers face challenges in making virtual or hybrid events stand out. This is where virtual event giveaways come in!
By generating excitement, creating brand ambassadors, and boosting online engagement, giveaways can make a big difference in the success of your virtual events. They help bridge the gap between a brand and its customers and play a crucial role in humanizing your brand and assisting customers in forming a personal connection with it.
Did you know that 83% of consumers consider how a brand treats them as much as they pay attention to the product they sell? By using virtual event giveaways to thank your audience for being a part of your event and brand community, you are creating a strong and lasting connection that your customers will appreciate. So, don’t hesitate to incorporate virtual event giveaways into your marketing strategy for a truly impactful experience!
Trending Virtual Event Giveaways:
- Custom Beanies
- Bluetooth Headphones
- Backpacks
Working from Home Essentials
With remote and hybrid work becoming the norm for many companies, we’ve seen a significant shift in how we work. With this shift, employees need the right tools and products to help them stay productive and comfortable while working from home.
From ergonomic office equipment to stress-relieving desk toys, a wide range of work-from-home promo products can make a big difference in employees’ workdays. Providing these items shows your employees that you care about their well-being and productivity. Plus, you’ll be promoting your brand practically and thoughtfully. So, why not give your employees the tools they need to succeed and make their home office feel like a comfortable extension of their workplace.
Trending Working from Home Essentials:
- Modern Sprout Rooted Candle
- Wireless Chargers
- Desktop Organizers
Eco-Friendly Items
Consumers are seeking brands that align with their values and beliefs in today’s world. This is where eco-friendly promotional products come into play! According to a 2020 Ad Impressions study by ASI, 46% of consumers have a more favorable opinion of a company if the promotional item they received was environmentally conscious.
Sustainability not only helps our planet, but it also boosts your brand image. Giving an eco-friendly item as a gift shows that your company cares about the environment and is dedicated to making a positive impact. Not only will you be making your customers happy, but you’ll also be increasing brand credibility and likability. So why not make a green choice and spread your brand message with eco-friendly promotional products!”
Trending Eco-Friendly Items:
- Sustainable Wheat Mug
- Eco-Friendly Tree Kit
- Eco-Friendly Bamboo Power Bank
- Sustainable Lunch Cooler
Stay Safe Promo Products
As some employees did start returning to the office, ensuring their health and safety is a top priority. You can help ease their worries and morale by providing the necessary tools to maintain a clean and healthy work environment.
Promotional products that cater to office safety will be in high demand this year, and savvy marketers should look for unique and multi-functional items that will make a lasting impact.
By providing your team with the essential tools they need to maintain a clean and safe workspace, you can reduce risk and boost employee morale and show them that you care about their well-being.
Trending Stay Safe Promo Products:
- Face Masks
- Antibacterial Products
Stay Connected with Wireless Products
In the age of remote work and online meetings, staying connected is more important than ever. To meet this growing demand, wireless products are quickly becoming the must-have tech accessory for employees and customers. With a focus on flexibility and reducing cord clutter, these products offer a seamless connection for all your digital needs.
As our world becomes increasingly digitized, the need for wireless products will only continue to grow. From video calls to virtual holiday celebrations, no one wants to be restricted by wires or outlets. Impress your remote employees and customers with the latest and greatest wireless products designed to keep them connected, productive, and stress-free.
Trending Stay Connected with Wireless Products:
- Webcams
- Bluetooth Headphones
- Wireless Chargers
Generational Marketing & Promotional Products
In today’s world, connecting with your audience in a way that speaks to their interests and values is essential. That’s where generational marketing comes in – it uses demographic information to create targeted and effective marketing campaigns.
When it comes to the ownership of promotional products, Gen X (born between 1965-1980) and Millennials own the most promotional products of all generations. With Millennials and Gen Z becoming the dominant workforce, it’s essential to consider their interests and values when investing in promotional products.
Here’s a quick look at each generation:
- Gen X values independence, work-life balance, and security. They are technologically adept and highly educated.
- Millennials prioritize social issues, innovative designs, and social media. They resist traditional marketing and rely on their (social) networks for decision-making.
- Gen Z is the newest entrant to the workforce, and they value companies that align with their values and social causes. They’re tech-savvy and always seeking the latest technology.
Choose promotional products that resonate with your target audience, and see your brand connect with each generation in a meaningful way.
Trending Generational Marketing & Promotional Products:
- Gen X – La Cuisine Cheese Board with Serving Set
- Millennials – Eco-Friendly Tree Kit
- Gen Z – Bluetooth Headphones
Full Custom Promotional Products
Customization is a trend that continues to grow. Not only do consumers want it, but they’re also often willing to pay more for it. Companies that invest in personalizing their marketing experiences have seen a higher return on investment. Personalization can make a real impact, with marketing efficiency increasing by as much as 30%.
Offering fully customizable promotional products can help tap into this trend and make a lasting impression on customers. As consumers embrace their individuality, embrace bold designs and unique products to help them stand out. Embrace this growing trend and make your brand stand out with fully custom promotional products.
Trending Full Custom Promotional Products:
- Custom Hoodies
- Moleskine Notebooks
- Custom Shirts
Key Takeaways
Staying current with the latest trends demonstrates that your company is forward-thinking and innovative. You don’t have to have a product from every category to succeed. Instead, choose products that align with your company culture or mission, resonate with your target audience based on their identity and requirements, and fit within your budget.